I’ve noticed something this year. Every time an interior design magazine arrives in the mail, there it is again…
Sunset magazine, pg 53 | October 2011
That tree in the corner. It’s a Fiddle Leaf Fig. And it’s everywhere. Usually near the window…
House Beautiful | June 2011
Sometimes there’s not just one but two…
Elle Decor | June 2011
Occasionally, they are monstrous…
Elle Decor, pg 217 | September 2011
So my question is, is there some conspiracy going on here? Maybe a botanical PR/lobbyist type at work behind the scenes trying to get this tree more press?
Elle Decor, pg 184 | November 2011
Is this the “It” plant of 2011? Or is every shelter mag’s set stylist just a little heavy handed with this plant?
About 2 years ago, a very stylish and hip friend of mine asked that I keep an eye out on for the fiddle leaf fig on my trips to the green houses.
Who knew (except her) that years later it would be such a hip plant…?
she’s a woman before her time. hey, i bet if i looked through the rest of my magazines from this year and not just the ones on top, i could find more of those trees.
She’s a web designer and an actress at the theater. She found her Fig at Pechkam’s a year or so ago…